Course Objectives
To acquaint the Students with the unique characteristics of Services and to familiarize them with the concepts, tools and techniques to market services. The course distinguishes various aspects of marketing of services from products.
Course Outcomes
At the end of the course the student will be able to develop services marketing plans and strategies encompassing their various components.
To acquaint the Students with the unique characteristics of Services and to familiarize them with the concepts, tools and techniques to market services. The course distinguishes various aspects of marketing of services from products.
Course Outcomes
At the end of the course the student will be able to develop services marketing plans and strategies encompassing their various components.
- Teacher: Sri Amit Sood Visiting Faculty